Abstract

Based on the previous literature it is confirmed that Performance-based service quality and job satisfaction are major antecedents of behavioral intentions in the healthcare sector. Here, the study deals with the same variables under the framework of Ayurveda healthcare. Objectives: The study is an attempt to analyzing the relationship between the service quality, and job satisfaction. Researcher gathered data from AMOs with various aspects through questionnaires. Statistical package for social science (SPSS) version was used for the data analysis. As well as the main variables such as pay, work itself, promotion, supervision, work group and working condition. According to this analysis, pay, work itself, promotion were positively affected while supervision, work group and working condition were negatively affected job satisfaction of AMOs. The study concludes that, Jaffna district Ayurvedic institutions are providing poor facilities for AMOs. It is recommended that the hospital directors need to ensure job satisfaction of the AMOs in order to provide better quality services to the patients.